Superbrands have announced the UK's coolest brands. By the look of it they've chosen brands they shop at, they read, they wear, where they studied or where they lunch at:...

Superbrands have announced the UK's coolest brands. By the look of it they've chosen brands they shop at, they read, they wear, where they studied or where they lunch at: Selfridges, Dazed and Confused magazine, Agent Provocateur, Hakkasan and Goldsmith's Art College. Super-brands? What do they really mean to the public? Do all these brands really offer a valuable and valid relationship?

Oh well, we suppose that it will help the book sales ayway. Check out the laughable ‘cool' survey results there too (The London Eye is the coolest thing to do in London apparently! Time to leave).

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