EMI Music UK is releasing the new Robbie Williams Greatest Hits Album plus video content on a Memory Card. The stamp size card slots straight into a mobile phone to...

EMI Music UK is releasing the new Robbie Williams Greatest Hits Album plus video content on a Memory Card. The stamp size card slots straight into a mobile phone to deliver music on the move. The launch will be sold through the UK mobile retailer Carphone Warehouse under their brand ‘playmobile’. They predict that the sound quality will be comparable to that of a CD.

This is probably the first sign in a trend for albums where alongside the CD release there will also be formats specifically for use in mobile phones and PDAs. Not only will it have versions of all the songs, but it will also have video content as well.

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