A quick summary of thoughts and views of ad giants Peter Arnell and David Lubars whose interviews appeared in Ad Age and New York magazine respectively. Peter Arnell who runs...

A quick summary of thoughts and views of ad giants Peter Arnell and David Lubars whose interviews appeared in Ad Age and New York magazine respectively.

Peter Arnell who runs the agency that brought you Reebok’s Terry Tate Office Linebacker suggests the following developments:

Advertising as architecture : the definition of marketing is broadened – the language of design and architecture is integrated into marketing and the disciplines become tools of the trade.

Front-end marketing : architecture in the physical sense, built environments and sensory experiences. And also a front-end marketing approach that could return agencies to a seat at the strategy table.

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