Futures Of Advertising

Futures Of Advertising
Advertising

A quick summary of thoughts and views of ad giants Peter Arnell and David Lubars whose interviews appeared in Ad Age and New York magazine respectively. Peter Arnell who runs...

Guy Brighton
  • 5 october 2004

A quick summary of thoughts and views of ad giants Peter Arnell and David Lubars whose interviews appeared in Ad Age and New York magazine respectively.

Peter Arnell who runs the agency that brought you Reebok’s Terry Tate Office Linebacker suggests the following developments:

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