Get paid for watching TV!

Get paid for watching TV!
Innovation

Leading television broadcaster SKY TV is activating the second card slot on its set top boxes. This slot has been dormant since Sky’s launch. Sky are talking about using the...

Simon King, London Denim
  • 28 october 2004

Leading television broadcaster SKY TV is activating the second card slot on its set top boxes. This slot has been dormant since Sky’s launch. Sky are talking about using the slot for insertion of loyalty cards to reward customers for watching adverts, staying tuned to a channel etc. There is also talk of targeted adverts dependent on the viewers personal profile and direct relationships with consumers with brands developing their own cards for use in the slot.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.