Mall Demographics

Mall Demographics
Advertising

Written with humor in mind, 'Food Court Druids, Cherohonkees, and Other Creatures Unique to the Republic' actually provides wry alternatives to classification of socio-demographic groups in the US.

Guy Brighton
  • 20 october 2004

A new book by Robert Lanham “explores new ways to classify groups of individuals based on their behavior, dress styles and means of expression as opposed to their skin color, race, and religious affiliation.” Written with humor in mind, ‘Food Court Druids, Cherohonkees, and Other Creatures Unique to the Republic‘ actually provides wry alternatives to classification of socio-demographic groups in the US.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.