PSFK has always been struck by the gaudy decoration, bright colors and fake diamonds on Asian cell phones. Now that trend seems to be taking off in the US -...

PSFK has always been struck by the gaudy decoration, bright colors and fake diamonds on Asian cell phones. Now that trend seems to be taking off in the US – this time with real rocks.

Motorola, Baby Phat and Bloomingdale's have announced the new Baby Phat by Kimora Lee Simmons i833 Motorola phone: a limited edition mobile phone accented with real diamonds. “I designed this phone for the woman who, like me, loves pink, loves diamonds, and wants to make a fashion statement, ” said Kimora Lee Simmons, founder and creative director of Baby Phat.

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