Employee Blogging For Your Business
PSFK says, "Still haven't got a corporate blog? Why not? Read this post!"
Robert Scoble from Microsoft has published a very interesting post on corporate blogging entitled, “Are you afraid to blog?“. He says,
“I meet a lot of people around the industry. Almost everytime I meet someone, I ask them, ‘Do you have a weblog?' That's my way of saying ‘I like you and want to hear more of your ideas.' Even deeper: I want a permanent relationship with you!”
He cites the reason for the inertia to blog on fear caused by management systems that don't empower employees to act on behalf of customers. Why didn't Kryptonite enage with the blog community when they had their recent bic pen issue??