So your ad agency finally got round to pitching you the concept of an email newsletter to help you with customer loyalty. Send an email out once a month and...

So your ad agency finally got round to pitching you the concept of an email newsletter to help you with customer loyalty. Send an email out once a month and you’ll be building customer loyalty in no time. Easy, eh? Wrong. The fact that everybody is swamped by spam, spam filters and the sheer volume of email has caused the marketing industry to engage in frantic discussion as to whether the email newsletter is on its way out and that brand owners should move digital customer and business (and influencer) communications to RSS.

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