Rebecca Weeks of iMedia Summits has been kind enough to share the knowledge from the second annual WHAT TEENS WANT: Marketing to Teens Using Music, Movies and the Media -...

Rebecca Weeks of iMedia Summits has been kind enough to share the knowledge from the second annual "WHAT TEENS WANT: Marketing to Teens Using Music, Movies and the Media" – so we didn't have to lush-it-up at the two-day event held this week in Beverly Hills, California.

The five major changes that face the millennial generation, she reports the conference predicted are:

* Unprecedented financial risk is a powerful force. This generation is $10 trillion dollars in debt!* The most effective role models exist within the family. * Interpersonal communications trump media. * Everybody is somebody's leader. Teens look to certain knowledgeable teens for influence in a specific category. * Teens create their own worlds. Brand advertising should engage teens in linear and entertaining stories.

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