Why buy an ordinary perfume when you can buy a celebrity fragrance? Why buy a designer coat when you can buy a celebrity designer coat? In fact, why buy anything...

Why buy an ordinary perfume when you can buy a celebrity fragrance? Why buy a designer coat when you can buy a celebrity designer coat? In fact, why buy anything that’s not celebrity endorsed? It would clearly be inferior to a celebrity designed product or would it?!

PSFK remembers when we started school and our mother packed up a lunch for us to eat in a celebrity endorsed Thunder Cats lunch box, we also remember buying our first band T-Shirt at a Eurythmics concert. More recently we noted in our white paper “Celebrities and the web” that celeb endorsement was mutually beneficial for the brand provided the synergy between the brand and celebrity is easily understood by the consumer.

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