Accessible Luxury

Accessible Luxury
Design

In their November HNWI Luxury Trends newsletter, Ledbury Research talks about the trend of 'accessible luxury' that they believe reflects fundamental societal strategies:At the heart of “accessible luxury” is the...

Piers Fawkes, PSFK
  • 22 november 2004

In their November HNWI & Luxury Trends newsletter, Ledbury Research talks about the trend of ‘accessible luxury’ that they believe reflects fundamental societal strategies:

At the heart of “accessible luxury” is the positioning of a given brand as having nearly all of the attributes of a luxury brand – high production quality, design-led, premium materials, a strong emotional engagement with the customer etc. – but with a price point that is slightly lower, and an acceptance that its target market is now perhaps the top 20% of consumers rather than the top 2%, hence re-defining ‘exclusivity’.

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