Well...we reported Foodball in Barcelona and now we, erm, 'proudly' report (via Fast Company) a new restaurant concept: one devoted to serving breakfast cereal. Cereality is opening thier first full...

Well…we reported Foodball in Barcelona and now we, erm, ‘proudly' report (via Fast Company) a new restaurant concept: one devoted to serving breakfast cereal. Cereality is opening thier first full scale, sit-down restaurant, near the campus of the University of Pennsylvania in Philadelphia serving 33 kinds of name-brand cereal, along with Cereality-created cereals, and specialty items like cereal bars.

Staff at Cereality will wear pajamas and FC reports:

The restaurants are starting out near college campuses, because as the New York Times reported several weeks ago on its front page, cereal is all the rage as the latest college eating trend.

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