CocaCola Looks At Its Health

CocaCola Looks At Its Health
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New CocaCola chairman and chief executive, Neville Isdell, has told investors Coke wants to make up for lost time on the bottled water and low-carb trends, and it's willing to...

Piers Fawkes, PSFK
  • 11 november 2004

New CocaCola chairman and chief executive, Neville Isdell, has told investors Coke wants to make up for lost time on the bottled water and low-carb trends, and it’s willing to lose money in the short term to re-establish itself. "The emerging consumer trends in health and wellness were missed," Isdell said.

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