French Connection, Tired & Tacky

French Connection, Tired & Tacky
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Another company that doesn't understand the branding: French Connection. After an 18% fall in like for like sales, speculation about the future of the FCUK brand has been rife recently,...

Piers Fawkes, PSFK
  • 22 november 2004

Another company that doesn’t understand the branding: French Connection. After an 18% fall in like for like sales, speculation about the future of the FCUK brand has been rife recently, with one market watcher reportedly describing it as "tired and tacky".

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