This month's Marketing Y Medios has an insightful article into the Latino/Hispanic youth market. Here's an extract:Compared to their general-market counterparts, Hispanics tend to leave school earlier, start families sooner...
Compared to their general-market counterparts, Hispanics tend to leave school earlier, start families sooner and join the job market at a younger age. Latino teens do form part of the larger echo boomer generation but they are much more than just a subset. The way second-generation teens adapt to and/or change life in the U.S. will shape the future of all Hispanics in the country at large. But no one fully understands who they are or what they want or how they will view their ethnicity. Not even themselves.
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