Its the OO's and you're not a fashion designer unless you have your own collection, design a department store collection, a diffusion line, a French couture house, a jeans line...

Its the OO's and you're not a fashion designer unless you have your own collection, design a department store collection, a diffusion line, a French couture house, a jeans line carry out consultancy for a hotel chain, car company, design Coke bottles, mobile phone covers and have your own fragrance.

This week saw the launch of Karl Lagerfeld's capsule collection for high street, fast fashion chain H&M.  Which now means that Karl has ticked all of the boxes and can be considered a serious designer. (we at PSFK knew all along) 

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