Long Live Branding

Long Live Branding
Advertising

Sometimes we crawl into Friday looking forward to the weekend. 'Friday' we think is a breeze - and then we notice something that makes our blood boil, something that makes...

Piers Fawkes, PSFK
  • 5 november 2004

Take a look at American Apparel. Look at their growing success, look at their product lines, look at their staffing policies, look at their stance on suppliers. They are a living breathing modern brand led by Dov Charney.

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