Long Live Branding
Sometimes we crawl into Friday looking forward to the weekend. 'Friday' we think is a breeze - and then we notice something that makes our blood boil, something that makes...
Take a look at American Apparel. Look at their growing success, look at their product lines, look at their staffing policies, look at their stance on suppliers. They are a living breathing modern brand led by Dov Charney.
Brands are not declining; they’re just churning over like they always did. We spend too much time watching the brands we know. The ones who offer a valuable experience remain relevant to consumers; the vast majority fail to constantly offer such an experience and are soon forgotten. Ever laughed at the copy on an ad for an old cigarette brand? Is the fact that we don’t smoke that brand of cigarettes a sign that brands are declining or a sign that cigarettes are no longer relevant today?