Nissan Becoming A Trend-Setter

Nissan Becoming A Trend-Setter
Design

After Carlos Ghosn began running the Nissan Motor Co. in 1999, he installed Shiro Nakamura, from Isuzu, as its chief designer. Five years later, Ghosn is widely seen as a...

Piers Fawkes, PSFK
  • 10 november 2004

After Carlos Ghosn began running the Nissan Motor Co. in 1999, he installed Shiro Nakamura, from Isuzu, as its chief designer. Five years later, Ghosn is widely seen as a management wizard, having engineered a stunning turnaround in the company’s fortunes, and Nakamura has established Nissan as a leader in automotive design.

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