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Ads Via Memory Stick

Ads Via Memory Stick
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Audi is using a plug-in memory stick as a marketing tool to promote its new A4 model to re-enforce Audi's reputation as the UK's most innovative car brand. Five minutes...

Guy Brighton
  • 23 december 2004

Audi is using a plug-in memory stick as a marketing tool to promote its new A4 model to re-enforce Audi’s reputation as the UK’s most innovative car brand.

Five minutes of video and interactive content showing off the design, engine and features of the car will be loaded on to the USB sticks. The USB sticks will be sent by direct mail to a selected database of customers in a box, with a connection lead, instructions and a CD of software drivers.

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