Advertising: US vs. UK

Advertising: US vs. UK
Advertising

The British Independent newspaper has an entertaining article that compares the US and UK's advertising industries. Here are some of the highlights:British admen learn fast in America. They learn that...

Guy Brighton
  • 7 december 2004

The British Independent newspaper has an entertaining article that compares the US and UK’s advertising industries. Here are some of the highlights:

British admen learn fast in America. They learn that advertising’s an altogether different game, not just a vastly bigger one – actually not a game at all, nor a branch of arts and entertainment, but a business, almost as mainstream as, say, accountancy.

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