When I got my new job in October 2004 one of the main reasons my new employer seemed attracted to me was because of my blog(s). My employer was interested...

When I got my new job in October 2004 one of the main reasons my new employer seemed attracted to me was because of my blog(s). My employer was interested in me was because they wanted to take advantage of my blogging skills and use it for their benefit.

This didn’t seem to be a problem. I was prepared to help a company create a corporate blog and we had even written several posts about corporate blogging on PSFK.

Now working for that new employer (a brand development consultancy) I have realised that it’s not so simple to create a corporate blog versus your own. Here are some reasons:

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in