In Brief

Ten years ago, Kodak launched the first digital camera for consumers (the $749 QuickTake 100 from Apple) but by 2000 Sony had become the leading digital camera maker and Kodak...

Ten years ago, Kodak launched the first digital camera for consumers (the $749 QuickTake 100 from Apple) but by 2000 Sony had become the leading digital camera maker and Kodak was dropped to 5 percent of the market while the film business was drying up.

Kodak called in anthropologists and other social scientists, who observed camera users in an effort to learn how taking and printing pictures fit into their daily lives. They also followed prospective camera buyers into stores to understand how they chose certain models from the crowded shelves.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in