In Brief

Influx have an interesting but far too short post on free consumer magazines that can help ignite a more personal dialogue between brands and young people.The value of discovery and...

Influx have an interesting but far too short post on free consumer magazines that can help ignite a more personal dialogue between brands and young people.

"The value of discovery and exclusivity in limited distributions, along with the unparalleled value of "free", creates additional meaning for this discriminating audience… Free magazines can break the rules in content and format."

Free magazines to note include:

Vice Magazine – A PSFK yoof favorite from the Vice clothing, music, party NYC movement: we love the Karl Lagerfeld photo comment in this month’s issue.

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