15 years ago there was little understanding about brands in markets like the Czech Republic but local consumers have pursued a steep learning curve since 1990. As they started to...

15 years ago there was little understanding about brands in markets like the Czech Republic but local consumers have pursued a steep learning curve since 1990. As they started to see and wear some of these styles (that were so so different from their past experiences) they started to look at the quality. Now, the wealthier folk are becoming more aware of luxury brands, educated through the travel and access to more information.

The Prague Tribune provides an insight into the rise of luxury sales in the region whilst profiling several luxury retailers serving a growing domestic market from Prague.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in