Luxury Buyers In Eastern Europe

Luxury Buyers In Eastern Europe
Luxury

15 years ago there was little understanding about brands in markets like the Czech Republic but local consumers have pursued a steep learning curve since 1990. As they started to...

Piers Fawkes, PSFK
  • 7 december 2004

15 years ago there was little understanding about brands in markets like the Czech Republic but local consumers have pursued a steep learning curve since 1990. As they started to see and wear some of these styles (that were so so different from their past experiences) they started to look at the quality. Now, the wealthier folk are becoming more aware of luxury brands, educated through the travel and access to more information.

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