In Brief

Hugh at the Gaping Void brought to our attention the New York Times article about the 'Determined Detractor': Marketers have become fond of recruiting friendly trendsetters to promote their products,...

Hugh at the Gaping Void brought to our attention the New York Times article about the ‘Determined Detractor’:

"Marketers have become fond of recruiting friendly trendsetters to promote their products, but modern technology may now force them to pay attention to another kind of agent of influence making the rounds: the determined detractor."

They cite well known detractors such as Morgan Spurlock (Super Sizer Me) but also point to the plenitude of web voices that have sprung up: MoveOn.org (Anti Bush), www.ipodsdirtysecret.com , www.ihatestarbucks.com and www.watchingmicrosoft.com.

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