The Determined Detractor

The Determined Detractor
technology

Hugh at the Gaping Void brought to our attention the New York Times article about the 'Determined Detractor': Marketers have become fond of recruiting friendly trendsetters to promote their products,...

Piers Fawkes, PSFK
  • 28 december 2004

Hugh at the Gaping Void brought to our attention the New York Times article about the ‘Determined Detractor’:

"Marketers have become fond of recruiting friendly trendsetters to promote their products, but modern technology may now force them to pay attention to another kind of agent of influence making the rounds: the determined detractor."

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