After an amazing year for Apple in 2004 many of us imagined big things for the firm for 2005 as the New Year approached. Even PSFK. Then, as the bells...

After an amazing year for Apple in 2004 many of us imagined big things for the firm for 2005 as the New Year approached. Even PSFK. Then, as the bells rung midnight on New Year’s Eve, something seemed to happen: Apple started to look a little grumpy, look a little bit greedy and look a little bit like its old nemesis Microsoft.

Yes, we know we heard the ‘good news‘ last week about some new Apple products and, yes, the reaction was ‘warm‘ but something started us wondering: PSFK can’t tell for sure but… we think we’ve noticed a critical shift in opinion against Apple. Yeah. Sorry.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in