AdWeek asked: “What advertising trend would you like to see die in 2005?” “The trend I would love to see die is the frantic production of non-traditional, non-TV marketing ideas....

AdWeek asked: “What advertising trend would you like to see die in 2005?”

“The trend I would love to see die is the frantic production of non-traditional, non-TV marketing ideas.  In the quest to be smart, effective and media-agnostic, many marketers have become manic.”

Mary Baglivo, CEO, Saatchi & Saatchi

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