Social Life Of Brands

Social Life Of Brands
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Call it lifestyle marketing. It's not enough for a company to just sell you a product any more. The goal, today, is for you to live the lifestyle any given...

Guy Brighton
  • 25 january 2005

Call it lifestyle marketing. It’s not enough for a company to just sell you a product any more. The goal, today, is for you to live the lifestyle any given product is supposed to represent – and for that company to create and cater to that lifestyle. The Toronto Star says,

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