In 2002 I set up a company called Set Loose Movies to take advantage of the, apparent, demand for viral marketing in Europe. Established mainly to deliver emailable mpeg videos...

Three years since Isaac, a 26-year-old computer software programmer from Ohio, embarked on his quest, hundreds of thousands of do-it-yourself television viewers are using Myth TV, the free software program he wrote to turn desktop personal computers into customized cable boxes, complete with the ability to record shows, surf the Web and strip out unwanted commercials.

Microsoft are already providing a wireless system through the Extender that broadcasts content from your PC to your stereo and TV and their recent deal with Verizon will blur the boundaries further.   

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