Mark Beeching and Jeff Flemings, global executive director-creative and vice president/director - creative planning respectively at Digitas, despite their super-long job titles have produced a very insightful piece on branding...

Mark Beeching and Jeff Flemings, global executive director-creative and vice president/director – creative planning respectively at Digitas, despite their super-long job titles have produced a very insightful piece on branding as an organizational mission not a marketing department project (reminds PSFK of our little rant ‘Long Live Branding‘ and our piece on Change This: ‘The Truth‘).

"For all the talk about the behavior of consumers, there hasn’t been much said about the behavior of marketers. It’s time to start the conversation," they herald their piece on Media Post today.

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