Brand Experience Is The New Marketing Imperative

Brand Experience Is The New Marketing Imperative
Advertising

Mark Beeching and Jeff Flemings, global executive director-creative and vice president/director - creative planning respectively at Digitas, despite their super-long job titles have produced a very insightful piece on branding...

Guy Brighton
  • 18 february 2005

Mark Beeching and Jeff Flemings, global executive director-creative and vice president/director – creative planning respectively at Digitas, despite their super-long job titles have produced a very insightful piece on branding as an organizational mission not a marketing department project (reminds PSFK of our little rant ‘Long Live Branding‘ and our piece on Change This: ‘The Truth‘).

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