Celeb Obsession May Not Lead To Sales
02/22/05
The automatic association between a famous face and a successful product is over, the Independent reports. Shoppers are bored with endorsement and actually finding fame a turn-off when it comes...
Ce
Latest Insights & Analysis
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
Beauty PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement
Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands
Analysis Podcast: Making The Mall Experience Mobile In A Gen-Z World
In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital
Brand Activation & Immersion PSFK Launch: The Mid-Atlantic Retail Innovation Guide
Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs
Design Op-Ed: The Future of Retail Is Human
Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off
Interview Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD
Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms
Automotive Op-Ed: Could Cars Be The Therapists Of The Future?
Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels
Fashion & Apparel Why The Brand Behind Urban Outfitters Launched Nuuly, Its Own Rental Service
Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel
Features The French Beauty Brands Leading The Personalization Game With AI Technology
From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale
Gen Z So What's With All The Big Logos?
The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding