Fast-fashion is becoming a 21st-century retailing phenomenon: an ever-increasing number of chain stores race to deliver definitive, on-trend looks in cost-effective clothing - Zara, HM and Top Shop have all...

Fast-fashion is becoming a 21st-century retailing phenomenon: an ever-increasing number of chain stores race to deliver definitive, on-trend looks in cost-effective clothing – Zara, H&M and Top Shop have all the led the way with their speedy turnaround from factory to shopfloor.

And it’s not just the speed that encourages the boom. The trend, according to the Scotsman, is that rather that viewing shopping at such stores as some sort of shameful activity, a successful spot of fast-fashion shopping is now considered something to boast about:

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in