CheapTickets has decided that Gawker's new travel blog, Gridskipper, is too racy in tone and has pulled its sponsorship off the site. With a rough and ready (Gawkery) point of...

CheapTickets has decided that Gawker's new travel blog, Gridskipper, is too racy in tone and has pulled its sponsorship off the site. With a rough and ready (Gawkery) point of view, PSFK thinks that Gridskipper is shaping up to be a nice little blog – just give it a little more time to bake with some more content and voila: world (travel) domination.

Nick Denton, Gawker's publisher, maintains that it's their loss and told PR Week:

"We'd rather lose the occasional advertiser than the character that attracts the audience in the first place. If an advertiser wants a safe environment, there are thousands of tired media outlets to choose from.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in