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Gawker Blog Loses Key Advertiser

technology

CheapTickets has decided that Gawker's new travel blog, Gridskipper, is too racy in tone and has pulled its sponsorship off the site. With a rough and ready (Gawkery) point of...

Guy Brighton
  • 24 february 2005

CheapTickets has decided that Gawker’s new travel blog, Gridskipper, is too racy in tone and has pulled its sponsorship off the site. With a rough and ready (Gawkery) point of view, PSFK thinks that Gridskipper is shaping up to be a nice little blog – just give it a little more time to bake with some more content and voila: world (travel) domination.

Nick Denton, Gawker’s publisher, maintains that it’s their loss and told PR Week:

"We’d rather lose the occasional advertiser than the character that
attracts the audience in the first place. If an advertiser wants a safe
environment, there are thousands of tired media outlets to choose from.

"Weblogs are supposed to be unexpected and wincingly frank.
That’s an essential part of the appeal to a generation that’s turning
away from network television and print media. We had a million visitors
to our sites on Tuesday alone."

Well done Nick!

PR Week Article
Gridskipper
Nick Denton
via Business Blog Consulting

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