In 2003 PSFK spent a lot of time talking to luxury brand owners like Gucci and Richemont about how to take advantage of the trickle down effect created by targeting...

In 2003 PSFK spent a lot of time talking to luxury brand owners like Gucci and Richemont about how to take advantage of the trickle down effect created by targeting ‘Influencers’ and ‘Trend Makers’. The theory is pretty simple: get people who are admired to write about, talk, wear, eat your products and – if an authentic brand experience resonates with the target (amongst other things) – soon trend followers could be encouraged to buy your products (certain accessible ones anyway).

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in