As I went for a stroll along Bondi this morning I noticed something very odd. I saw not one, not two but three dogs (separately owned) with some rather nifty...

As I went for a stroll along Bondi this morning I noticed something very odd.  I saw not one, not two but three dogs (separately owned) with some rather nifty shades covering their eyes.

I laughed as I believed it was the owner dressing up their pooch to fall in line with the current trends.

It was only when one of the dogs (a Boxer) actually came over to me that I realised what they were.  DOGGLES!

Yes, that's right – goggles for dogs.  And why not I thought?  I asked the  owner where he purchased them and he informed me of the brand name and how his dog loves the water but suffers from getting too much of it in his eyes.  Not only that – because of the UV rays in the sun on this side of the world – national campaigns are abundant telling us to wear shades – this goes for dogs too.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in