Nouveau Niche & IDividualism

Nouveau Niche & IDividualism
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Trendwatching have just released a great newsletter featuring their analysis on Noveau Niche. Similar to PSFK's take on IDividualism, TW suggests that consumers are more individualized than ever, expecting every...

Piers Fawkes, PSFK
  • 22 february 2005

Trendwatching have just released a great newsletter featuring their analysis on Noveau Niche. Similar to PSFK’s take on IDividualism, TW suggests that consumers are more individualized than ever, expecting every good, service and experience to be addressing their unique and oh so important selves. Gone are the traditional demographic segments, the distinct consumer classes. Consumers are also more experienced than ever. They expertly cut through the crap, ignore advertising, and know which quality and price levels are fair.

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