Atlanta subways are introducing TV screens on their trains showing local programming. By spring, 115 cars will each have five 15-inch televisions aboard for passengers to watch while traveling. Each...

Atlanta subways are introducing TV screens on their trains showing local programming. By spring, 115 cars will each have five 15-inch televisions aboard for passengers to watch while traveling. Each television will be tuned to news programming from Atlanta's WSB-TV. Eventually, all the authority's 300 rail cars will have televisions.

Audio for the newscasts will be available through wireless headphones (through an FM radio channel) in English or Spanish. And, if riders don't feel like watching, they can tune in to one of three on-train music channels!

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in