When Community Is The Brand
The Lomographic Society is a movement and a brand that has created a community through enabling their customers to distribute their work and interact with each other. The brand has...
The brand has been built on a small Russian camera called the Lomo Kompakt Automat (LC-A) camera. In 1991 two travelling Viennese students managed to secure the monopoly on selling the LC-A worldwide and in 1993 the Lomographic Society was born.
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