When Community Is The Brand

When Community Is The Brand
Advertising

The Lomographic Society is a movement and a brand that has created a community through enabling their customers to distribute their work and interact with each other. The brand has...

Piers Fawkes, PSFK
  • 21 february 2005

The Lomographic Society is a movement and a brand that has created a community through enabling their customers to distribute their work and interact with each other. 

The brand has been built on a small Russian camera called the Lomo Kompakt Automat (LC-A) camera.  In 1991 two travelling Viennese students managed to secure the monopoly on selling the LC-A worldwide and in 1993 the Lomographic Society was born.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.