Will trade mags get replaced by blogs? In an interview for the Society of Professional Journalists mag, Dan Gillmor said blogs and other online media have almost replaced trade magazines;...

Will trade mags get replaced by blogs? In an interview for the Society of Professional Journalists mag, Dan Gillmor said blogs and other online media have almost replaced trade magazines; adding that this trend is likely to spread across other media genres as well.

Commenting on this in her PR blog, B L Ochman suggests that "Most printed trade magazines, replete with press releases, tend to be slow moving, conservative and not very exciting. [Blogs like] Adrants and MarketingVox focus sharply on the trades they cover, and skip all the corporate speak."

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in