Nike recently launched its new Considered range which focuses on sustainable product innovation to eliminate waste and toxics during the manufacturing process, use less energy in its production and reduce...

Nike recently launched its new Considered range which focuses on sustainable product innovation to eliminate waste and toxics during the manufacturing process, use less energy in its production and reduce the waste at the end of the products life through recycling schemes.

The brand has had it’s fair share of ‘unethical scandals’ but this is a small step in the right direction.  Obviously, if the processes were adopted throughout its other ranges then it would be a bigger step but maybe this initiative will lead the way.

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