Last July we wrote about two firms, Gemesis and Apollo, who were making man-made diamonds. The one thing we wondered as we wrote the article was how to shift people's...

Last July we wrote about two firms, Gemesis and Apollo, who were making man-made diamonds. The one thing we wondered as we wrote the article was how to shift people’s perceptions about ‘real diamonds’ and ‘man-made diamonds’ after all, aren’t diamond prices artificially created by the hoarding of surplus in vast vaults below DeBeers; and they have, at times, reached those vaults via dubious methods?

When we read about the Diamonds for Humanity project from Gemesis on Luxist we saw a possible angle that might connect with consumers: Conflict Free Diamonds. Gemesis positions itself as a company that grows diamonds from a “diamond seed” in a lab as opposed to being mined in conditions that often cause human rights concerns. 

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in