Converse has a site that lets their customers really show the company what they think about their iconic sneakers. Folk can upload 25 second video shots to a site and...

Converse has a site that lets their customers really show the company what they think about their iconic sneakers. Folk can upload 25 second video shots to a site and budding (and established) film makers can receive $10K if their spot gets shown on MTV and the like.

The site was launched last August by San Fran agency Butler Shine Stern + Partners and reflects their slant towards OpenSource Advertising: here the consumers create the ads. The films are still coming and the quality and quantity is just outstanding.

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