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How can a society that exists on instant mashed potatoes, packaged cake mixes, frozen dinners, and instant cameras teach patience to its young?” Paul Sweeney The term ‘mass-consumer’ is marked...

Guy Brighton
  • 18 march 2005

"How can a society that exists on instant mashed potatoes, packaged cake mixes, frozen dinners, and instant cameras teach patience to its young?”

Paul Sweeney

The term ‘mass-consumer’ is marked and rarely used in the context of today’s marketplace.  Sure there still exists a tribal element through sports, automobiles and music where whole sways of individuals seek to affirm their belonging through an associated support for a single team or band, however, they still take their favourite players number and add their own names to the shirt, customise their engines and bodyworks or cover their favourite bands songs and make their own music-videos.

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