The interior of a new store on London's Floral Street will move and shift about whilst the shoppers browse for clothes. The store brought to us by fashion label Full...

The interior of a new store on London’s Floral Street will move and shift about whilst the shoppers browse for clothes. The store brought to us by fashion label Full Circle will be animated using advanced technical systems that will allow any furniture or other visual elements to move quickly or slowly, to spin or shuffle.  A table might suddenly change direction or move so slowly that you may barely notice it move at all.

To add to the effect, strange sounds and ambient lights within the changing rooms designed as tents will create "specific immersive environments that for example, will take the consumer to the markets of Marrakech or down to the depths of the ocean."

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