A newsprint magazine launched by a collaboration of NYC based creatives will focus on New York fashion, art and 'arty fashiony music' and will be distributed solely through boutiques, fashion...

A newsprint magazine launched by a collaboration of NYC based creatives will focus on New York fashion, art and ‘arty fashiony music' and will be distributed solely through boutiques, fashion showrooms and art galleries.

Darren Crawforth, creative director at The Fold and co-owner of SITW told PSFK about the team:

"got a great team assembled. eddie erannan, brit who used to be creative director @ fader, now at trace; sarah bronilla, canadian lass who used to be at vice; phil knott, unhinged brit photographer; toni torres, creative director of big, spanish; julie ragolia, great stylist; ernesto caivano, demented argentine artist; and me.

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