Radio’s New Tune: Play More Songs

Radio’s New Tune: Play More Songs
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A fascinating piece in the Wall Street Journal today that seems to suggest that radio stations believe that they can save their future by upping the content: Previously, like most...

Guy Brighton
  • 18 march 2005

A fascinating piece in the Wall Street Journal today that seems to suggest that radio stations believe that they can save their future by upping the content:

Previously, like most stations, KCJK-FM 105.1 let computer scheduling programs pick the songs from a library of 300-400 titles, with the same 30-40 songs playing most of the time. Now the station is going against the grain of the past two decades in radio, more than tripling the number of song titles played on any given day. With more than 1,200 songs on the playlist, most songs get played only once every few days, rather than several times a day. Program director Mike O’Reilly and his assistants handpick the music and the order in which they are played….

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