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Scion Record Label

Scion Record Label
Advertising

After a pretty dire and mis-aligned 'urban' marketing campaign aimed at the yoof to encourage uptake in their cars, somebody at Scion took some consultant's not so wise advice and...

Guy Brighton
  • 8 march 2005

After a pretty dire and mis-aligned ‘urban’ marketing campaign aimed at the yoof to encourage uptake in their cars, somebody at Scion took some consultant’s not so wise advice and decided the best way to talk to the kids was to invest in an urban record label….

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