After a pretty dire and mis-aligned 'urban' marketing campaign aimed at the yoof to encourage uptake in their cars, somebody at Scion took some consultant's not so wise advice and...

After a pretty dire and mis-aligned ‘urban’ marketing campaign aimed at the yoof to encourage uptake in their cars, somebody at Scion took some consultant’s not so wise advice and decided the best way to talk to the kids was to invest in an urban record label….

Brand Noise Post

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