After a pretty dire and mis-aligned 'urban' marketing campaign aimed at the yoof to encourage uptake in their cars, somebody at Scion took some consultant's not so wise advice and...

After a pretty dire and mis-aligned ‘urban' marketing campaign aimed at the yoof to encourage uptake in their cars, somebody at Scion took some consultant's not so wise advice and decided the best way to talk to the kids was to invest in an urban record label….

Brand Noise Post

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in