BMW Comics

BMW Comics
Advertising

After breaking new ground with BMW Films, the car company with ad agency Fallon is now, erm, marketing the German motors using comics. Sorry, graphic novels. The idea, according to...

Guy Brighton
  • 15 april 2005

After breaking new ground with BMW Films, the car company with ad agency Fallon is now, erm, marketing the German motors using comics. Sorry, graphic novels.

The idea, according to Ad Age, is that "if Hollywood has been able to harness the appeal of
comic books to lure moviegoers into theaters, why not use graphic
novels to bring buyers into BMW showrooms?"

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