Brand Logos No Longer Sell – Just Tell That To Stussy

Brand Logos No Longer Sell – Just Tell That To Stussy
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The fourth annual Brand Keys Fashion Index, a national survey of fashion and apparel brand labels and logos, indicates that the power of brand logos and brand extensions continues to...

Guy Brighton
  • 12 april 2005

The fourth annual Brand Keys Fashion Index, a national survey of
fashion and apparel brand labels and logos, indicates that the power
of brand logos and brand extensions continues to decline.

When asked how important apparel brand logos and labels are to
consumers now versus "a few years ago," the majority of respondents (66
percent) reported that they are now less important. Of the 7,500 survey
respondents, almost 9.5 times as many said logos and labels were now
either "much less" or "less" important to them than said they were now
"much more" or "more" important. Robert Passikoff, president, of Brand
Keys said,

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