The fourth annual Brand Keys Fashion Index, a national survey of fashion and apparel brand labels and logos, indicates that the power of brand logos and brand extensions continues to...

The fourth annual Brand Keys Fashion Index, a national survey of fashion and apparel brand labels and logos, indicates that the power of brand logos and brand extensions continues to decline.

When asked how important apparel brand logos and labels are to consumers now versus "a few years ago," the majority of respondents (66 percent) reported that they are now less important. Of the 7,500 survey respondents, almost 9.5 times as many said logos and labels were now either "much less" or "less" important to them than said they were now "much more" or "more" important. Robert Passikoff, president, of Brand Keys said,

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