Brand Logos No Longer Sell – Just Tell That To Stussy
The fourth annual Brand Keys Fashion Index, a national survey of fashion and apparel brand labels and logos, indicates that the power of brand logos and brand extensions continues to...
When asked how important apparel brand logos and labels are to
consumers now versus "a few years ago," the majority of respondents (66
percent) reported that they are now less important. Of the 7,500 survey
respondents, almost 9.5 times as many said logos and labels were now
either "much less" or "less" important to them than said they were now
"much more" or "more" important. Robert Passikoff, president, of Brand