Earlier this week, Joel Hyatt and Al Gore announced that INdTV will become Current (www.current.tv). It was not only a name change: Current is a movement. It is a network...

Earlier this week, Joel Hyatt and Al Gore announced that INdTV will become Current (www.current.tv). It was not only a name change:

"Current is a movement. It is a network of young adults all over the world harnessing the power of the Internet to share their stories, collaborate on compelling content creation, and transform television and the media industry. It is our hope that Current will become the television homepage for the Internet Generation."

Current believes that there has been a shift in power from companies to the consumer. This “bottoms-up” trend has been transforming the way we live our lives. In the TV industry, they say, technology is helping to keep up with viewers’ desire for on-demand scheduling in the forms of VOD and PVRs. But on the creation and programming front, no one yet is allowing their viewers to participate in a meaningful way in the creation of Television. Current will be the first TV network to do this. 

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